These selected past projects reflect my success in creating meaningful impact in and through the arts through the services I provide: Planning + Development, Marketing + Outreach, Programs + Education, and Career Services.
Art Career Inventory
I developed and presented webinars on social media and project budgeting, coached musicians and guided grant proposals for Music to Life's Artist Activist Accelerator, a ground-breaking collaboration among activist artists, social service organizations and community organizations to deepen the impact of innovative, music-driven programming.
As Director of Programs and Outreach at CERF+, secured a partnership with Etsy creating a $100,000 Disaster Relief Fund for sellers who experienced a federally declared national disaster. Developed and administered the fund as part of Etsy's mission to help creative entrepreneurs maintain economic security. The fund provided $1,000 relief grants and established a matching gift campaign.
As Director of Business and Content Development at Artrepreneur, co-authored the free ebook How to Sell Your Art Like an Artrepreneur and many other articles for Art Business Journal. I created the lead generation strategy and cultivated successful partnerships with BMW Culture Group, The One Club, Pratt, The Society of Illustrators, and others to help increase member engagement and conversions. Managed Expert, Artreprenuer's online career coaching for creatives.
Secured a partnership with Zinc Insurance and funding to create and deliver Ready + Resilient, a free program for studio artists to learn how to strengthen their careers, prepare for emergencies and get back on their feet after challenges. This program was delivered in Houston, Tennessee, Alabama, Puerto Rico and the U.S Virgin Islands.
Authored scripts for the production of several videos for the Houston Arts Alliance's Disaster Resilience Resources website. This portal provides artists and non-profits with strategies and resources for overcoming damage in the wake of a disaster—natural or otherwise. The information here is to the point, making complex stuff digestible in short videos and quick text tips.
Secured a partnership with CERF+ and Wellness for Makers to produce a video series promoting artist health and wellness, Self-Care + Your Studio Practice, developed based on the results of a survey conducted with 300+ studio artists. Co-produced and co-scripted the series and conducted a marketing and outreach campaign.
Created, administered and marketed Artists' Get Ready Grants, the first program of its kind that provides cash grants to artists working in craft disciplines to help safeguard their studio, protect their career and prepare for emergencies. To date, over 150 artists have received grants totaling over $100,000.
Revised, designed and marketed the CERF+ Studio Safety Guide and Poster, a checklist and resource to remind artists of a lot of little stuff that slips your mind when searching for, and setting up studio space. It provides resources to assist artists in their assessment, and set-up of their studios.
Delivered CERF+'s Cover Your A's Training at Maryland Institute College of Art and School of the Visual Arts. Designed for college arts educators and those supporting artists, the training covers key topics in setting up a studio-based practice: Why career protection matters Managing risk Documentation and safe storage Studio Safety Getting the right business insurance coverage.
At CERF+, created Giving Thanks Tuesday a month-long social media fundraising campaign, featuring a fun, new video every Tuesday. Skits highlighting individual donors included a mock press conference, exhibition tour, new show, and holiday party. It was the most ever raised on social media for the organization.
With a grant from the Dodge Foundation, the New Jersey Charter Schools Association hired me to develop their Arter Charter Program, providing schools with resources and expertise to create and implement arts education strategic plans. Teams from twelve charter schools participated.
As Director of Programs and Outreach at Arts Horizons, created, managed and marketed Creative Spirits, the first program to place teaching artists in long-term care facilities to work with the aging population. Generated new revenue earning and changed the organization’s mission to include arts education for people of all ages.
For 8 years, directed The Artist/Teacher Institute, a co-sponsored program of the NJ State Council on the Arts and Arts Horizons. Classroom teachers, educators and artists took hands-on arts workshops led by master teaching artists. Participants discovered new pathways to creative teaching and learning in and through the arts while igniting their artistry and connecting with a community of peers. Conducted aTimpact study to show impact of the program.
Wrote a $30,000 grant to the NJ Recover Fund, managed and secured in-kind support to bring to life Table Talk, conceived and created by artist Molly Gaston Johnson In the wake of Superstorm Sandy, Molly wanted to create handmade tables located in the community where people could talk face to face about issues that mattered to them. The community helped generate the designs of the tables, located in Asbury Park at the Musical Heritage Foundation, Boys & Girls Clubs of Monmouth County, Jersey Shore Arts Center, Kula Café, Our Lady of Mount Carmel, and Park Place.
As Director of New Jersey Programs and Partnerships and Arts Horizons, managed in-school and out-of-school K-12 long-term artist-in-education residencies through the AIE Residency Grant Program co-sponsored by the New Jersey State Council on the Arts. Oversaw 30-40 residencies annually, worked with teaching artists in all arts disciplines and schools to bring amazing projects to life.
Managed a long-term artist-in-residence and mural exhibition with middle school students from Mount Vernon Elementary School in Newark. Twelve murals were displayed in Terminal B at the Newark-Liberty International Airport as they studied the history of the Tuskegee Airmen. The project was funded by the Port Authority of NY and NJ and the Aviation Development Council.
For four years as Chair of the New Jersey Arts Education Collective, served as lead organizer for the Connect Arts Education Conference, an annual two-day event held at Grounds for Sculpture for teaching artists to make connections, renew their practice and learn new skills. The event included interactive workshops, presentations, art-making, and panels.
At the Research Center for Arts and Culture at Columbia University Teachers College, was Project Coordinator for Above Ground: Special Focus NYC Aging Artists, the first needs assessment of visual artists age 62+. Conducted research, wrote grant proposals, managed, coordinated and conducted interviews with artists, analyzed data and organized unveiling at Sotheby's. The study resulted in the NYC Department of Aging and Cultural Affairs funding $1 million for 57 cultural organizations to build arts programs within 159 senior centers.
Conceived of Art Cart: Saving the Legacy, a graduate fellowship program in NYC and Washington, D.C. that supported and documented the work of aging artists with a team of students from arts administration, art education, art history, social work, psychology, and healthcare. Partners included the National Center for Creative Aging and the Actor's Fund.
As Training and Careers Associate at Thomas & Associates, created and launched “The State of the Arts: An Art Career Inventory”, an international survey on the professional development and career service needs of arts and cultural professionals. The survey and report provided insight for me to create the firm's new career services. The findings were presented at the International Council of Museums' annual conference.
Co-founded by Jenifer Simon and Paul Silver, Art Obituaries was a project that invited artists to document the life and death of individual artworks, exploring the concept of an artwork’s passing and the need for artists to lay the dead to rest before creating something new. An exhibition, Chapter 1, was held from May 6, 2006 – June 2, 2006 at the M.W. Offit Gallery at Columbia University’s Teachers College, NYC.